BUSINESS PLAN

1.0 Executive Summary.. 1

1.1 Company Summary.. 2

2.0 Products and Services. 4

3.0 Market Analysis Summary.. 5

4.0 Strategy and Implementation Summary.. 6

4.1 Competitive Edge.. 10

4.2 Marketing Strategy.. 11

4.3 Sales Strategy.. 11

4.4 Milestones. 12

Table: Milestones. 12

5.0 Management Summary.. 13

6.0 Financial Plan.. 13

Table: Financials. 13

Chart: Profit Monthly.. 18

Chart: Profit Yearly.. 19

6.1 Projected Cash Flow.. 21

1.0 EXECUTIVE SUMMARY

Overview
Lylyamah Fashion Designing and Training Home (LFDTH) is an upscale adult male and female fashion home that will open in June 2018. Lylyamah Fashion Designing, which means “fashion home for classic people in the society€ the Training in the name defines the training School and its essence of inclusion. Lylyamah Fashion Designing clothing selections and exclusive personal style services, include a detailed Style Assessment, will ensure that our customers are well dressed. Lylyamah Fashion Designing and Training Home will be a woman-owned business that will be organized as a Sole Proprietorship.

LFDTH is a unisex fashion home that will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for both men and women, our designers for native wears will be; laces, Atiku from Dubai, turkey U.S and UK. The LFDTH customers are busy professionals who live in Lagos with a household income that is over #200,000 monthly. He/She enjoys the fashion designs and wants a place where He/she can go to get services that meet his/her busy lifestyle. LFDTH will provide services like on spot cut and sow, selling, home delivery and selection of Aso-ebi for families having occasions.

Management
With over 3 years experience in retailing, Lynda has gathered the expertise to complement and grow the business. Our advisory team holds expertise in retail accounting, business development, legal contracts, fashion and design.

Finance

Start-up costs include inventory for the first month, and are estimated at N10,000,000 of which the owner will inject 27.3%  and the remaining is the required amount from the investor. Annual gross sales are projected to grow from N8,300,000  in the first year to over N 39,400,000 by Year 4.These Sales forecasts are given as the least possible sales the company can make. Due to the demand for up-to-date fashions, inventory turns might be projected at 10 or more.

Mission Statement

• To provide professionals, families, students on training with a cutting edge fashion services that offers a comfortable and approachable environment
• To showcase quality, well-constructed fashions from prominent and cutting-edge designers
• To offer a variety of beautiful and high-end fashion accessories
• To help women learn what clothing and styles go best with their unique personalities

Keys to Success

1. Having a good location in a high-shopping area
2. Quality product and good relationships with vendors
3. Outstanding customer service

LFDTH  Objectives

• To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold
• To drive awareness and build sales through mentions in both local print and the nation’s top fashion magazines

1.1 COMPANY SUMMARY

Ranti Classic Clobber (LFDTH) is an upscale male and female clothing boutique, outfit accessories that are mostly imported from Dubai, UK USA etc will open in February next year. Ranti Classic Clobber, which means “Clothing and accessories for people of class” or “corporate workers” in Nigeria, defines the boutique and its essence of inclusion. Ranti Classic Clobber cloth selections (Aso Ebi), Jewries, Wriest watch and exclusive personal style services, which include a detailed selection of elegant Aso-ebi for occasions, will ensure that our customers are well dressed. Ranti Classic Clobber will  be a woman-owned business will be organized as a Sole Proprietorship.

Clothing for stylish men and women
LFDTH will carry Aso ebi, Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for man and women, and will be the exclusive Turkey, U.S, UK, Dubai etc. In addition to the imported cloths, Ranti Classic Clobber will feature other choice selections by American and European designers. The Ranti Classic Clobber customer is a busy professional man and woman who lives in South west with focus on Lagos state as a starting point and the customers are with a average income between 80,000 – 1,000,000.

Clothing for Occasions

LFDTH will import classic fabrics and lace e.g voil lace, atiku and all other aso ebi invoke for families planning for ceremonies. As many as requested by families celebrating will be ordered for from our reliable producers of such fabrics and lace.