Full Project – THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES

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THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES IN COSMETICS INDUSTRY (A CASE STUDY OF P.Z INDUSTRY PLC) 

ABSTRACT

This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the problems to be studied and why this study was carried out, the scope and limitation of the study and finally the definition of terms. A number of last related literature examine by other studies as it relates to the impact of modern packaging on a product sale in the cosmetics industry is highlighted in the chapter two. The data got from the research survey were analyzed and interpreted. And similar questions on both questionnaires were compared. Finally, the summary of findings, recommendation made by the researcher are all in chapter five. If the cosmetics industry would put there recommendation industry would put the recommendation made in the study to use, they will not satisfy their customer, but a continuous increase in profit made and there by making the problems of the industry a thing of the past.

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Full Project – THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES