Full Project – THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES

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THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS

(A CASE STUDY OF ZODIAC HOTEL LTD)

ABSTRACT

This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it’s impact to the organization.

The research was conducted with the oral interviews and questionnaire.  From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines (travelers weekend and infinity). They use some other ones like sign posts at strategic points of Enugu metropolis.  We also discovered that they use other promotional mix such as sales promotion (biros, cards, calendars etc) and publicity.

We also found out that the environment and facilities of Zodiac Hotel attracts customers to the hotel,  the relationship between the customers and the staff is highly credible.  We discovered that the firm has a very high reputation in the society.

The researcher commend the management of Zodiac Hotel for good environment and facilities and come up with the following recommendations.  They should include advertising budget in the operating cost, use more of television media of  advertising than others & introduce more sign posts

 

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Full Project – THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES