Full Project – THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT

Click here to Get this Complete Project Chapter 1-5

THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT

ABSTRACT

The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the application of marketing research in new product planning and development. The major objectives of this study includes: bring to a company’s operation. To ascertain the kind of marketing research problem faced by firm. To make recommendation and solutions based on how to solve these problems and  on low best to use marketing research to improved on the productivity, market share and by extension the profitability of the company. Some hypothesis were postulated and later tested via the aid of chi-square statistical tool. The research used both primary and secondary source of data collection in this study the researcher used only questionnaires and personal interview as data collection. It is importation to note that the study through the questionnaires distributed and collected, revealed a lot of findings, this are: 60% of the respondents said that marketing research of the company should be improved and should be found in the field of customer research 90% of the respondents said that marketing research is an important tool in new product planning and development. 80% of the respondents is highly agreed that the marketing research of the firm has impact on the sales volume. Finally, it is important to note that the application of marketing research in new product planning and development will not only help firms in enhancing productivity and profitability, but will also give the consumers a better sense of belonging in their environment and as well as to boost professional marketing practice in Nigeria.

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

1. Accounting Research Project
2. Adult Education
3. Agricultural Science
4. Banking & Finance
5. Biblical Theology & CRS
6. Biblical Theology and CRS
7. Biology Education
8. Business Administration
9. Computer Engineering Project
10. Computer Science 2
11. Criminology Research Project
12. Early Childhood Education
13. Economic Education
14. Education Research Project
15. Educational Administration and Planning Research Project
16. English
17. English Education
18. Entrepreneurship
19. Environmental Sciences Research Project
20. Guidance and Counselling Research Project
21. History Education
22. Human Kinetics and Health Education
23. Management
24. Maritime and Transportation
25. Marketing
26. Marketing Research Project 2
27. Mass Communication
28. Mathematics Education
29. Medical Biochemistry Project
30. Organizational Behaviour

32    Other Projects pdf doc

1. Political Science
2. Psychology
3. Public Administration
4. Public Health Research Project
5. More Research Project
6. Transportation Management
7. Nursing

Education

 

 

 

Full Project – THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT