Full Project – PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

Full Project – PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

Click here to Get this Complete Project Chapter 1-5

CHAPTER ONE

INTRODUCTION

1.1    GENERAL DESCRIPTION OF THE STUDY

A Marketing Promotional Strategy is saliently concerned with the role be played by each of the promotional mix elements towards effective and efficient dissemination of information potential customers and clients. Promotion practices are essential especially under condition of imperfect competition, noon-rational behaviours of customers and incomplete market information.

Intensified competition among different insurance companies may well inform the need for serious attention to promotion. The emphasis to be placed on promotion has relevance for both products and services marketing. The Insurance marketer needs to understand the environment in which the function, and to look at the promotion mix elements those he uses and those which he must adjust.

Promotion Strategy can therefore, be seen as the design and management of a marketing subsystem for the purpose of informing and persuading present and potential customers and clients.

A firm should coordinate all its promotional efforts as a complete subsystem in the total marketing system. In economic terms, the basic purpose of promotion is to change the location and shape of the demand curve for a company’s products, service or idea. Through promotion, a company attempts to shift a product’s demand curve to the right, and change the shape of the curve. Through the use of promotion, a company hopes to increase a products sales volume at any given price. It also hopes that promotion will effect the demand elasticity for the product, that is, making the demand elastic when the price decreases.

The basic purpose of promotion strategy is to let actual and potential customers, clients know about the product/ service, i.e. to disseminate relevant information. Nigerian corporate marketing managers should determine what combinations of advertising, personal selling and other promotional tools will be the most effective promotional strategy for their companies. Four factors that should be taken into account in deciding on the promotional mix.

·        The amount of money available for promotion

·        The nature of the market

·        The nature of the product

·        The stage of the products life cycle

The major purpose of promotion is to inform, persuade and influence people including customers, clients and other relevant publics.

A marketing promotions strategy/policy prescribed the role to be played by every means of disseminating information to consumers about a particular product or service. The relevant aspects of formulating this strategy include such topics as determining the information to be communicated to consumers, clients, the budget for it, and the choice of means or tools for disseminating information.

Meeting promotion is also salient in the strategy or market segmentation. Promotion is used to inform market segments of the availability of products or services produced for them to meet their precise needs and wants. Good customer/company relations should be paramount in a Nigerian product or service organization. Nigerian company employees should develop a behaviour that is tolerant, patient, polite, honest and sincere in all their dealings with customers and clients.

Promotional activities and decisions, other than advertising activities and decisions, include special price reduction, free offers, technical leaflets, exhibitions, seminars and conferences, press free edition In appropriate media, planning the size, selecting the administrative methods to be used and nature of the sales office staff, remittent, remuneration and training of the members of the sales department and devising a suitable monitoring service and information system to keep track of results versus plans.

1.2   STATEMENT OF PROBLEM

Nigerian business environment is full of uncertainties and instability. Therefore, a Nigerian marketing manager must identify, understand and utilize the major element of the business environment in strategic marketing decisions. Generally, a Nigeria marketing manager operates within the following business environments’economic, technological, legal restrictions, competitive, socio-­cultural, political and operating environment among others.

·        The economic environment includes inflation rate, interest rate, exchange rate, income per capital, more also as the world experience global economic crisis which is affecting many industrial and organization and also budget constraints.

·        The socio-cultural environmental factors are consumers’ and clients’ lifestyles, level of hygiene, customs, beliefs, values, age, geographical distribution and literacy level of consumers and clients.

·        The technological components are company’s technical facilities for the production and delivery of goods and services.

·        The legal environment includes the business laws operating in land and its compliance.

·        The political environment refers to the type of government policies, philosophies, programmes and priorities.

·        The competitive environment refers to the alternative companies that could provide products or service to satisfy specific market needs and wants.

·        In developing an efficient and effective marketing strategy and policy, it is important for a marketing management to study the elements of any business environment and this must be subjected to SWOT.

1.3    AIM &OBJECTIVES OF THE STUDY

The aim and objectives of this research is to delve into the study of promotional strategies as tool for improving marketing management in Nigeria.

·        Distinguish marketing of goods from marketing of services.

·        Examine how the element of marketing mix called “promotion” relates to marketing as Insurance policies services in Nigeria, e.g. advertising, sales promotion and personal selling.

·        Provide a general view on Insurance products and examine the risk characteristics that can be the result of lack of promotion, in the face of intense competition and the provision of services that are generally identical in nature.

·        Present the theoretical explanations for promotion of services and obtain a theoretical conclusion on the benefits of marketing.

1.4    SIGNIFICANCE OF THE STUDY

The need for embarking on this project work cannot be over emphasized.

Organization will benefit as involved in the policy formulation and implementation of development and utilization of promotional resources to achieve organizational goals. This work will be an attempt to improve their productivity, increase profit and improve market share as a result of promotional effort.

It will also go a long way in helping future researchers and students alike who might be interested in studying prospects and problems of lack of promotion.

1.5    RESEARCH HYPOTHESES

The following hypotheses will be tested:

H0:     There is no positive relationship between promotional activities and increase in market sales.

Hi:    There is a positive relationship between promotional activities and increase in market sales.

H0:     Promotional strategies is not a potent tool for achieving growth.

Hi:    Promotional strategies is a potent tool for achieving growth.

1.6    RESEARCH QUESTIONS

The research intends to answer or find solutions to the following questions.

Does strategies Marketing Management lead to positive development?

Can Promotional Strategies be a potent tool for improving marketing?

Can Promotion enhance efficiency in the marketing management in Nigeria?

1.7    SCOPE OF THE STUDY

In this study, attempt will be made to state the promotional strategies as tool for improving marketing management in Nigeria.

The study will be carried out in Niger Insurance Plc from July to December 2011 and all suggestions and recommendations will be advisably relevant to the industry.

1.8    DEFINITION OF TERMS

As the research progresses, many terms will be used which the researcher find imperative to define to help simplify the research work and prevent ambiguity in the course of study.

STRATEGIC MANAGEMENT: According to Bowman and Asch (2009), states that strategic management is the process of examining both present and future environments, formulating the organization objectives, implementing and controlling decisions and activities targeted of achieving these objectives in the present and future environment. It is in essence, the deployment of the firm’s internal strength and weakness to exploit external opportunities and minimize its external problems or threats.

STRATEGIC MARKETING MANAGEMENT: It is that segment of strategic management of an organization that focuses on the marketing activities that have relevant bearings on both present and future marketing operative of the firm. It is concerned with gaining competitive advantage in marketing which is a continuing process.

MARKET DRIVEN STRATEGY: According to Cravens and Crittenden (2007), emphasize that market-driven strategy is to gain competitive advantage by a firm which calls for analyzing and strategically responding to changing environmental opportunities and threats. These strategies being with accurate understanding of the market and focus on the customer is the basis for deciding how, when and where to compete.

STRATEGY: According to Chadlar (2007), it is the determination of basic long-term objectives and goals of an organization, the adoption of courses of action and the allocation of resources necessary to carry out these goals and objectives.

PRODUCT STRATEGY: A set strategy for new products, product improvement and product deletion.

DISTRIBUTION STRATEGY: This includes the strategy to be used for each distribution channel, including role of middlemen assistance and support provided and specific.

 

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

  1. Accounting Research Project
  2. Adult Education
  3. Agricultural Science
  4. Banking & Finance
  5. Biblical Theology & CRS
  6. Biblical Theology and CRS
  7. Biology Education
  8. Business Administration
  9. Computer Engineering Project
  10. Computer Science 2
  11. Criminology Research Project
  12. Early Childhood Education
  13. Economic Education
  14. Education Research Project
  15. Educational Administration and Planning Research Project
  16. English
  17. English Education
  18. Entrepreneurship
  19. Environmental Sciences Research Project
  20. Guidance and Counselling Research Project
  21. History Education
  22. Human Kinetics and Health Education
  23. Management
  24. Maritime and Transportation
  25. Marketing
  26. Marketing Research Project 2
  27. Mass Communication
  28. Mathematics Education
  29. Medical Biochemistry Project
  30. Organizational Behaviour

32    Other Projects pdf doc

  1. Political Science
  2. Psychology
  3. Public Administration
  4. Public Health Research Project
  5. More Research Project
  6. Transportation Management
  7. Nursing

Education

 

 

Full Project – PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

Click here to Get The Complete Research Project Chapter 1-5


RESEARCH PROJECT CONTENTS
CHAPTER ONE - INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
CHAPETR TWO – LITERATURE REVIEW
2.1. Introduction
2.2. Conceptual Framework
2.3. Theoretical Framework
2.4 Empirical Review
CHAPETR THREE - RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sample Size and Sampling Technique
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
3.9 Method of Data Analysis
3.10 Ethical Considerations
CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS
4.1. Introduction
4.2 Demographic Profiles of Respondents
4.2 Research Questions
4.3. Testing of Research Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE – SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX


Frequently Asked Questions | PenViewWriting.com

Frequently Asked Questions

How do I get my choice complete project on any topic?
To get your choice of complete project on any topic, simply click on the Download button above. Once you do that, follow the simple procedure stated on the page to complete the process. The steps are easy and straightforward, ensuring you can quickly access the full project without stress. You may be required to provide some basic details or confirm your selection before the download begins. After completing the procedure, the project will be available for you to save on your device. This method guarantees you receive the exact project topic you want in a complete, ready-to-use format.
I have a fresh topic that is not on your website. How do I go about it?
If you have a fresh topic that is not listed on our website, don’t worry—you can still get a complete and well-prepared research project. All you need to do is chat with us directly on WhatsApp or contact our Instant Help Desk. Once you share the details of your topic, our team of experts will guide you through the process and provide a custom-written research project tailored specifically to your requirements. This ensures that even if your topic is new, unique, or uncommon, you will still receive a high-quality, original project that meets your academic needs.
How fast can I get this complete project on any project topic?
You can get your complete project very quickly, depending on your needs. If you want this exact project topic without any adjustments or modifications, it will be ready for you to download within 15 minutes. The process is fast, simple, and convenient, ensuring you don’t waste time waiting. However, if you require some changes, customization, or a fresh project written from scratch, the delivery time may take a little longer, depending on the scope of work involved. Either way, we are committed to ensuring you get your complete project promptly to meet your academic deadlines.
Is it a complete research project or just materials?
It is a Complete Research Project, not just research materials or excerpts. This means you will receive everything you need in a standard academic project format. Specifically, the package includes Chapters 1 to 5, a well-written Abstract, a detailed Table of Contents, complete References, and where applicable, Questionnaires or Secondary Data. Each section is carefully structured to meet academic requirements, making it suitable for submission or further customization. So, when you download, you’re not just getting scattered notes but a fully developed research project that is ready for use, study, or adaptation to your specific academic needs.
What if I want to change the case study for this topic?
If you would like to change the case study for this topic, it’s very easy. Simply chat with our Instant Help Desk now via +234 708 7083 227, and you will get an immediate response. Our team will assist you in modifying the project to reflect the new case study of your choice. This ensures the content remains relevant and tailored to your academic requirements. Whether you want to switch to a different organization, location, or sample population, our experts will make the necessary adjustments promptly, so you still receive a complete and well-structured research project without any hassle.
How will I get my complete project?
Your Complete Project Material will be delivered directly to your email address for easy access and use. The file will be sent in Microsoft Word document format (MS Word), which allows you to easily read, edit, and customize the content to suit your specific requirements. This format is widely accepted for academic work and ensures you can make adjustments such as changing the case study, updating references, or adding personal inputs if needed. Once the project is sent, you can download it to your device immediately and begin working with it without any extra steps or complications.
Can I get my Complete Project through WhatsApp?
Yes! You can also receive your Complete Research Project directly through your WhatsApp number for convenience. Once your project is ready, we can send the full material in MS Word format straight to your WhatsApp, making it quick and easy for you to download and access on your phone or computer. This option is especially helpful if you prefer instant delivery, faster communication, or easier access on mobile devices. Whether through email or WhatsApp, you will still get the same complete project—including all chapters, abstract, references, and questionnaires where applicable—delivered securely and without delay.
What if my Project Supervisor made some changes to a topic I picked from your website?
If your project supervisor has made some changes to the topic you picked from our website, there is no need to worry. Simply call our Instant Help Desk now on +234 708 7083 227, and you will get an immediate response. Our team will assist you in adjusting the project to reflect your supervisor’s corrections or modifications. Whether it involves rephrasing the topic, changing the case study, or adding specific requirements, we will make the necessary updates quickly. This ensures your project aligns perfectly with your supervisor’s expectations while still maintaining a complete, high-quality research structure.
Do you assist students with Assignment and Project Proposal?
Yes! We also assist students with Assignments and Project Proposals in addition to complete research projects. If you need help with writing, structuring, or editing your proposal or assignment, our team is ready to guide you and provide the necessary materials. Simply call our Instant Help Desk now on +234 708 7083 227, and you will be attended to immediately. We provide professional support to ensure your work meets academic standards, whether it’s a proposal for approval, a class assignment, or a full project. This way, you can save time, reduce stress, and achieve excellent results.
What if I do not have any project topic idea at all?
Smiles! 😊 We’ve totally got you covered if you don’t have any project topic idea at all. Our team specializes in helping students brainstorm and select suitable topics that align with their field of study, interests, and academic requirements. All you need to do is chat with us on WhatsApp now via +234 708 7083 227 to get instant help. We will provide you with a list of well-researched, relevant, and trending project topics to choose from. Once you make your choice, we’ll guide you through the next steps, ensuring you get a complete project tailored just for you.
How can I trust this site?
You can trust this site because we are genuine and duly registered with the Corporate Affairs Commission (CAC), which gives you confidence that we are a recognized and legitimate business. In addition, our platform is protected with Secure Sockets Layer (SSL) encryption, meaning all your personal details, communications, and financial transactions are highly secure and safe from unauthorized access. Over the years, we have successfully assisted thousands of students with research projects, proposals, and assignments, building a solid track record of reliability. With these measures in place, you can be assured of our credibility, professionalism, and commitment to your academic success.
Customer Testimonials | Https://researchprojecttopics.com.ng

Our Customers are Happy

Ademola A.

★★★★★

I was skeptical at first, but after placing my order, my full project arrived in my email in under 15 minutes! The process was smooth, clear, and professional. Truly amazing service!

Kwabena K.

★★★★★

I needed a custom project on a new topic. researchprojecttopics.com.ng delivered within 3 days, and the quality was outstanding. They even guided me on how to defend it. Highly recommend!

Michael H.

★★★★★

Fast, reliable, and very professional. My research project was delivered on time, with no hidden charges. The team is trustworthy and supportive.

Fatou B.

★★★★★

I got my full project in minutes and my custom request within 3 days. Their communication is clear, and the material is top-notch. Excellent experience!

James O.

★★★★★

https://researchprojecttopics.com.ng is a lifesaver! My project was delivered exactly as requested. The team is friendly, professional, and highly responsive. Very satisfied!

Ngozi E.

★★★★★

I was worried about paying online, but the team reassured me and delivered my complete project instantly. Transparent and professional service!

Ama S.

★★★★★

I requested a custom topic project and received it in just 3 days. The guidance and quality were excellent. I recommend Https://researchprojecttopics.com.ng to everyone!

Sarah W.

★★★★★

The service is dependable and efficient. My project arrived on time, and every step was transparent. Truly a professional service I trust.

Emmanuel T.

★★★★★

Fast and reliable. My full project was delivered in minutes, and the custom project in 3 days. Communication was excellent throughout.

Aisha N.

★★★★★

Extremely satisfied with the service. My project was delivered promptly, fully transparent, and of high quality. A trustworthy academic partner!