Full Project – PRODUCT PLANNING AND DISTRIBUTION

Full Project – PRODUCT PLANNING AND DISTRIBUTION

Click here to Get this Complete Project Chapter 1-5

CHAPTER ONE

1.1              INTRODUCTION/BACKGROUND OF THE STUDY

Product planning is the originating evaluation and development of new ideas that can be profitable sold in the market place (Markins 1979).

A product is anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a want or need include physical objects, services, persons, organization and ideas (Kotler 1989).

A product can also define as a set of tangible and intangible attribution that leads to customer satisfaction (Stanton 1981) in fundamentals of marketing.

In the light of the above therefore, product planning embraces all the activities that enable a company to determine what product it will market. Management deals with “all those who have supervisory responsibility ranging from the chief executive down to the first line supervisor. In this case, management is regarded as a box that is those who direct the work of others and their own work through their own effort and efforts of others.”

Thus, product planning and management comprises all the activities that enable a firm to determine what it will market or produce so as to satisfy customers wants and needs respectively.  This involves the “process of effectively planning and regulating the operation of that part of on enterprise which is responsible for the actual transformation of materials into finished product.” This includes all the activities required in storage and distribution of the company’s goods. This addresses the question of which of the channels a seller should select for his product.

Which particular middleman to include in each channel type. How to manage the distribution system for affective performance.

The company should know the degree of channel control desired by controlling the channel, the producer attempts to ensure that his product did receive the necessary sales as well as any other essential elements needed to present the product properly and satisfy and customers. The company or firm should make necessary effort to control the quality of the product.

The quality level to be built into the product is a conscious decision to be made by the manufacturer. A higher quality product normally is more costly to produce than a lower quality one, and so commands a higher price on the market. The quality level decision therefore should be related to the price range that will be attractive to the main stream of potential buyers.

Quality is multi-faceted, it relates to or depends on such factors as the quality of raw material used, the production process itself, quality contend during production, packaging or dressing of the product, price of the product, the environment in which the product is displayed for buyers. The durability of the product is use and the buyers expectation and appreciation. In general, product quality tends to be high to the extend that any of the above factor’s is good. The quality producer has be in line with demand at a particular point in time so as to fight against “out of stock” or “over stock”.  The firm has to be watchful at any point in time so as to produce, when to produce for (the target market) and why such a product is required.

The base goal of product management is to ensure that a product matches the wants and needs of consumers in its market. (D. Sehewe and M. Smith 1980 page 286).

Too many markets make the mistake of thinking that consumers feel and act as they do and share their wants, invalid assumptions on the part of marketer’s results to marketing failures previously about an hundred years ago, there was few producers, the sellers, oriented type of market was preventing consumer out weighted the number of producers and little or no regard we paid to consumers welfare.  Production concept is the entire set of benefits the product provides to the consumer. No attention was paid to product packaging prodding, product quality and other important physical attribute of a product.

As time went on, more and more producer came into the market. This gave rise to competition among the available producers. Consumption was based on good packaging, brand image, product quality, convenience etc. this is know as product concept in marketing philosophy. It is this situation that forced manufactures to spend time in product, packaging, labeling, branding etc.

Now, advancement in both technology and communication as well as production equipment introduced into the circulation makes the market more complicated. This is the era that brought abut marketing concept. Here manufactures and producers first of all go out to find really the needs and wants of consumer, then the most admirable type, colour, package, design, branding and labeling that will best suit the desire of the potential and actual consumers of the product. Product planners must try to match the firm’s resources i.e. (what it is capable of producing with the men, money, machines and materials it has. The needs of consumer satisfaction and highest company profits can be achieved. Because of the sophisticated nature of today’s business, many tactics are being applied by different companies to fight back competition and to stand firmly in the market. Many new products are constantly being introduced into the market, innovations are seriously do their job, old and profitable products are modernized while some are deleted out of the market. Companies use special and admirable package design good branding and beautiful types of labeling to distinguish their products form many similar products in circulation in market.

1.2              STATEMENT OF THE PROBLEM.

Research problem as an interrogative statement which ask about the pressure relationship between two or more variable that creates particular state of affairs (Ngadi 1984).

In this study the researcher will be concerned with the following problems.  The problem of understanding the concept of product planning and distribution.

Types of product system and planning available.

The effect of product planning and distribution on the organization as it affects management objectives.

This work is intending to assess critically the operation of product planning and distribution.

i.                    What is product planning and distribution.

ii.                  What is mechanism are employed in fluting its objectives.

iii.                What are the functions of product planning and distribution.

iv.                What are the problem and prospects product planning and distribution.

v.                  What are the product and distribution planning tools available to NBC plc.

1.3              OBJECTIVE OF THE STUDY.

The research objective is intended to what may be regarded as management objective. It is orderly and efficient conduct of business of the enterprise where product planning and distribution comes in a part of ineffective control in business organization.

To understand the idea of product planning, product distribution and its cycle.

–          To know system, planning and distribution.

–          To apprehend the effect of product distribution and planning as it relates to management objectives.

1.4              HYPOTHESES FORMULATION 

Ho: product planning does not enhance NBC marketing performance.

Hi : product planning enhances NBC marketing performance.

Ho: effective product planning by NBC increase consumer patronage.

Hi: effective product planning by NBC does not increase consumer patronage.

Ho: product planning enhance brand image of NBC products.

Hi: product planning does not enhance brand Image for NBC product.

To do this, the study is aimed with information gathered from extensive literature review as a base. The main objective of this study is to investigate certain problem usually associated with product planning, distribution and management in NBC plc which require a proposal of remedial measure after revealing area of the problem.

1.5              SCOPE OF THE STUDY

This study covers the Nigerian Bottling Company Plc Enugu, the product of.

1.      Coca-Cola.

2.      Sprite

3.      Fanta quinine and orange

4.      Krest Bitter lemon

5.      Tonic water.

6.      Club Suda.

The researcher based on their write-up on NBC plc, producer of Coca-Cola which is the first product planning, distribution and management.

1.6              SIGNIFICANCE OF THE STUDY 

This study has immense significance. The result of this research work will aid the shareholders to know that their company has what it takes to grow into a big firm through enhanced macro-economic policies.

As the firm grows so also the capital base expands. The shareholders enjoy good returns on the capital they invested in the firm. It also increase the profit of the company thereby making ways for higher dividends to the shareholders. Break through in technology is what keeps a firm viable strong and going.  Getting technical assistance or innovative technical maneuver is one of the importance of research study on a firm as gets the shareholders intimated on the technical ability of the firm. The study will reveal at what capacity the firm is operating that is, if it is at full capacity at which it was intended and if not why?

The research study reveal the need for diversification by the firm especially where a market is saturated and the need for product diversification remains inevitable. The out come of the study will guides the shareholder in their decision making. The research study equally helps the government to know what problems or difficulties that are impeding the firms growth and possible ways of assisting her to come out of the woods. It gives the government some clues on the modus-operand of the firm in question and firms in similar line of business and what government polities are applicable to them. So as to render some assistance so that the atmosphere could be conductive for the firm to compete favorable with its competitors. It also helps the government in determining taxes from the company.

Researchers or research institution see it as a way of contributing to the all solution seeking method of addressing the nasty economic problem prevalent in the country. All completed research work is celebrated because in it lies all the prospects problem and solutions of the organization in focus, if well implemented. The completed research itself now forms a secondary data to other users who may have to recourse to it in future studies in related studies.

1.7              DEFINITION OF TERMS  

The following words and phrases used within the text of this research are defined to reflect the Centex in which they are used to enable the reader ascribe to them their proper meanings in the report.

–          Product:  is defined as a set of tangible and intangible attributes that leads to customer satisfaction. (Stanton, 1981).

–          Management:  as “the art and science of achieving the objectives of a business in the most efficient way.”

(Denyer, J.C 1976).

–        &nb

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

  1. Accounting Research Project
  2. Adult Education
  3. Agricultural Science
  4. Banking & Finance
  5. Biblical Theology & CRS
  6. Biblical Theology and CRS
  7. Biology Education
  8. Business Administration
  9. Computer Engineering Project
  10. Computer Science 2
  11. Criminology Research Project
  12. Early Childhood Education
  13. Economic Education
  14. Education Research Project
  15. Educational Administration and Planning Research Project
  16. English
  17. English Education
  18. Entrepreneurship
  19. Environmental Sciences Research Project
  20. Guidance and Counselling Research Project
  21. History Education
  22. Human Kinetics and Health Education
  23. Management
  24. Maritime and Transportation
  25. Marketing
  26. Marketing Research Project 2
  27. Mass Communication
  28. Mathematics Education
  29. Medical Biochemistry Project
  30. Organizational Behaviour

32    Other Projects pdf doc

  1. Political Science
  2. Psychology
  3. Public Administration
  4. Public Health Research Project
  5. More Research Project
  6. Transportation Management
  7. Nursing

Education

 

 

 

Full Project – PRODUCT PLANNING AND DISTRIBUTION

Click here to Get The Complete Research Project Chapter 1-5


RESEARCH PROJECT CONTENTS
CHAPTER ONE - INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
CHAPETR TWO – LITERATURE REVIEW
2.1. Introduction
2.2. Conceptual Framework
2.3. Theoretical Framework
2.4 Empirical Review
CHAPETR THREE - RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sample Size and Sampling Technique
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
3.9 Method of Data Analysis
3.10 Ethical Considerations
CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS
4.1. Introduction
4.2 Demographic Profiles of Respondents
4.2 Research Questions
4.3. Testing of Research Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE – SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX


Frequently Asked Questions | PenViewWriting.com

Frequently Asked Questions

How do I get my choice complete project on any topic?
To get your choice of complete project on any topic, simply click on the Download button above. Once you do that, follow the simple procedure stated on the page to complete the process. The steps are easy and straightforward, ensuring you can quickly access the full project without stress. You may be required to provide some basic details or confirm your selection before the download begins. After completing the procedure, the project will be available for you to save on your device. This method guarantees you receive the exact project topic you want in a complete, ready-to-use format.
I have a fresh topic that is not on your website. How do I go about it?
If you have a fresh topic that is not listed on our website, don’t worry—you can still get a complete and well-prepared research project. All you need to do is chat with us directly on WhatsApp or contact our Instant Help Desk. Once you share the details of your topic, our team of experts will guide you through the process and provide a custom-written research project tailored specifically to your requirements. This ensures that even if your topic is new, unique, or uncommon, you will still receive a high-quality, original project that meets your academic needs.
How fast can I get this complete project on any project topic?
You can get your complete project very quickly, depending on your needs. If you want this exact project topic without any adjustments or modifications, it will be ready for you to download within 15 minutes. The process is fast, simple, and convenient, ensuring you don’t waste time waiting. However, if you require some changes, customization, or a fresh project written from scratch, the delivery time may take a little longer, depending on the scope of work involved. Either way, we are committed to ensuring you get your complete project promptly to meet your academic deadlines.
Is it a complete research project or just materials?
It is a Complete Research Project, not just research materials or excerpts. This means you will receive everything you need in a standard academic project format. Specifically, the package includes Chapters 1 to 5, a well-written Abstract, a detailed Table of Contents, complete References, and where applicable, Questionnaires or Secondary Data. Each section is carefully structured to meet academic requirements, making it suitable for submission or further customization. So, when you download, you’re not just getting scattered notes but a fully developed research project that is ready for use, study, or adaptation to your specific academic needs.
What if I want to change the case study for this topic?
If you would like to change the case study for this topic, it’s very easy. Simply chat with our Instant Help Desk now via +234 708 7083 227, and you will get an immediate response. Our team will assist you in modifying the project to reflect the new case study of your choice. This ensures the content remains relevant and tailored to your academic requirements. Whether you want to switch to a different organization, location, or sample population, our experts will make the necessary adjustments promptly, so you still receive a complete and well-structured research project without any hassle.
How will I get my complete project?
Your Complete Project Material will be delivered directly to your email address for easy access and use. The file will be sent in Microsoft Word document format (MS Word), which allows you to easily read, edit, and customize the content to suit your specific requirements. This format is widely accepted for academic work and ensures you can make adjustments such as changing the case study, updating references, or adding personal inputs if needed. Once the project is sent, you can download it to your device immediately and begin working with it without any extra steps or complications.
Can I get my Complete Project through WhatsApp?
Yes! You can also receive your Complete Research Project directly through your WhatsApp number for convenience. Once your project is ready, we can send the full material in MS Word format straight to your WhatsApp, making it quick and easy for you to download and access on your phone or computer. This option is especially helpful if you prefer instant delivery, faster communication, or easier access on mobile devices. Whether through email or WhatsApp, you will still get the same complete project—including all chapters, abstract, references, and questionnaires where applicable—delivered securely and without delay.
What if my Project Supervisor made some changes to a topic I picked from your website?
If your project supervisor has made some changes to the topic you picked from our website, there is no need to worry. Simply call our Instant Help Desk now on +234 708 7083 227, and you will get an immediate response. Our team will assist you in adjusting the project to reflect your supervisor’s corrections or modifications. Whether it involves rephrasing the topic, changing the case study, or adding specific requirements, we will make the necessary updates quickly. This ensures your project aligns perfectly with your supervisor’s expectations while still maintaining a complete, high-quality research structure.
Do you assist students with Assignment and Project Proposal?
Yes! We also assist students with Assignments and Project Proposals in addition to complete research projects. If you need help with writing, structuring, or editing your proposal or assignment, our team is ready to guide you and provide the necessary materials. Simply call our Instant Help Desk now on +234 708 7083 227, and you will be attended to immediately. We provide professional support to ensure your work meets academic standards, whether it’s a proposal for approval, a class assignment, or a full project. This way, you can save time, reduce stress, and achieve excellent results.
What if I do not have any project topic idea at all?
Smiles! 😊 We’ve totally got you covered if you don’t have any project topic idea at all. Our team specializes in helping students brainstorm and select suitable topics that align with their field of study, interests, and academic requirements. All you need to do is chat with us on WhatsApp now via +234 708 7083 227 to get instant help. We will provide you with a list of well-researched, relevant, and trending project topics to choose from. Once you make your choice, we’ll guide you through the next steps, ensuring you get a complete project tailored just for you.
How can I trust this site?
You can trust this site because we are genuine and duly registered with the Corporate Affairs Commission (CAC), which gives you confidence that we are a recognized and legitimate business. In addition, our platform is protected with Secure Sockets Layer (SSL) encryption, meaning all your personal details, communications, and financial transactions are highly secure and safe from unauthorized access. Over the years, we have successfully assisted thousands of students with research projects, proposals, and assignments, building a solid track record of reliability. With these measures in place, you can be assured of our credibility, professionalism, and commitment to your academic success.
Customer Testimonials | Https://researchprojecttopics.com.ng

Our Customers are Happy

Ademola A.

★★★★★

I was skeptical at first, but after placing my order, my full project arrived in my email in under 15 minutes! The process was smooth, clear, and professional. Truly amazing service!

Kwabena K.

★★★★★

I needed a custom project on a new topic. researchprojecttopics.com.ng delivered within 3 days, and the quality was outstanding. They even guided me on how to defend it. Highly recommend!

Michael H.

★★★★★

Fast, reliable, and very professional. My research project was delivered on time, with no hidden charges. The team is trustworthy and supportive.

Fatou B.

★★★★★

I got my full project in minutes and my custom request within 3 days. Their communication is clear, and the material is top-notch. Excellent experience!

James O.

★★★★★

https://researchprojecttopics.com.ng is a lifesaver! My project was delivered exactly as requested. The team is friendly, professional, and highly responsive. Very satisfied!

Ngozi E.

★★★★★

I was worried about paying online, but the team reassured me and delivered my complete project instantly. Transparent and professional service!

Ama S.

★★★★★

I requested a custom topic project and received it in just 3 days. The guidance and quality were excellent. I recommend Https://researchprojecttopics.com.ng to everyone!

Sarah W.

★★★★★

The service is dependable and efficient. My project arrived on time, and every step was transparent. Truly a professional service I trust.

Emmanuel T.

★★★★★

Fast and reliable. My full project was delivered in minutes, and the custom project in 3 days. Communication was excellent throughout.

Aisha N.

★★★★★

Extremely satisfied with the service. My project was delivered promptly, fully transparent, and of high quality. A trustworthy academic partner!