Full Project – PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

Full Project – PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

Click here to Get this Complete Project Chapter 1-5

Abstract

The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view advert on social media to the extent of navigating the sponsors webpage. The challenges facing social media users in patronizing goods and services online were attributed to fear of been duped, poor browsing data and service to stay long on a social media and blogs. Survey research design was adopted using questionnaire for data gathering. Two hundred (200) respondents were drawn among the students using non-probability sampling method (purposive sampling technique) to pick the respondents. However, out of 200 copies of the administered questionnaires one hundred and eighty nine (189) copies were retried upon which the analysis was based. Frequency and percentage with tables was used in data analysed. It was recommended that companies and individuals should watch over some sites that may be using their name or related to dupe people online. All effort should be developed to ensure that fraud  is minimized to the barest minimum, so that people especially, the internet users can have a rest of mind to shop online and receive their products and services.

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Full Project – PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

Click here to Get The Complete Research Project Chapter 1-5



LISTS OF RESEARCH PROJECT TOPICS
  • Accounting Research Project Topics.
  • Adult Education Research Project Topics.
  • Agricultural Science Research Project Topics.
  • Agricultural Science Research Project Topics.
  • Animal Science Research Project Topics.
  • Banking & Finance Research Project Topics.
  • Banking and Finance Research Project Topics.
  • Basic Science Research Project Topics.
  • Bible Theology and CRS Research Project Topics.
  • Bible Theology & CRS Research Project Topics.
  • Business Administration Research Project Topics.
  • Business Education Research Project Topics.
  • Commerce Research Project Topics.
  • Computer Engineering Research Project Topics.
  • Computer Science Research Project Topics.
  • Computer Science Research Project Topics.
  • Early Childhood (ECCE) Research Project Topics.
  • Economics Research Project Topics.
  • Education Research Project Topics.
  • Education Research Project Topics.
  • Education2 Research Project Topics.
  • Research Project Topics.
  • Educational Admin & Planning Project Topics.
  • Educational Technology Project Topics.
  • English Project Topics.
  • English Education Project Topics.
  • Environmental Sciences Project Topics.
  • Guidance-and-Counselling Project Topics.
  • HKE Project Topics.
  • Library Science Project Topics.
  • Mass Communication Project Topics.
  • Mental Health Project Topics.
  • Nursing Project Topics.
  • Political Science Project Topics.
  • Pol Science Project Topics.
  • Public Administration Project Topics.
  • Public Health Project Topics.
  • Taxation Project Topics.
  • Education Project Topics.
  • History Education Topics.
  • Hospitality Mgt Research Topics.
  • Linguistics and Communication Research Topics.
  • Vocational Education Research Topics.
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  • Quantity Surveying Research Topics.