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Full Project – Influence Of Product Information Awareness On Consumer Choice

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Influence Of Product Information Awareness On Consumer Choice.

Project Abstract:

The study examine product information awareness and consumer choice for selected malt drinks in Port Harcourt metropolis. The cross sectional survey design was adopted. A total of 40 copies of questionnaire were retrieved and analyzed using Spearman’s Rank correlation techniques. The statistical tool was used to test the eight (8) hypothesis. The results of our analysis showed that product information is significantly related to consumer choice. The result of our hypothesis 1, reveals that there is a positive and significant relationship between NAFDA number and consumer preference, our hypothesis 2, shows that there is a positive and significant relationship between NAFDAC number and consumer attitude, hypothesis 3 result indicate that there is a positive and significant relationship between nutritional value and consumer preference, hypothesis 4 results revealed that there is a positive arid significant relationship between nutritional value and consumer attitude, hypothesis 5 revealed that there is a positive arid Significant relationship between expiry date an4 consumer preference, hypothesis 6 shows that there is a prefect relationship between expiry date and consumer attitude, hypothesis 7, shows that there is a perfect relationship between company name and consumer preference, hypothesis 8 shows That there is a positive and significant relationship between company name and consumer attitude. We recommend that producers of malt drinks should take the issue of relevant product information seriously in the presentation of their brands in the market place, producers of malt drinks should do a research on the taste and preference of their target consumers before producing, government should put in place laws that restrict malt product that do not have adequate product information, producers of malt drinks should engage in extensive promotion, building relationship with customers that leads to loyalty or advocacy behaviour.

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Full Project – Influence Of Product Information Awareness On Consumer Choice

Click here to Get The Complete Research Project Chapter 1-5

RESEARCH PROJECT CONTENTS
CHAPTER ONE - INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
CHAPETR TWO – LITERATURE REVIEW
2.1. Introduction
2.2. Conceptual Framework
2.3. Theoretical Framework
2.4 Empirical Review
CHAPETR THREE - RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sample Size and Sampling Technique
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
3.9 Method of Data Analysis
3.10 Ethical Considerations
CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS
4.1. Introduction
4.2 Demographic Profiles of Respondents
4.2 Research Questions
4.3. Testing of Research Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE – SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX

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Full Project – Influence Of Product Information Awareness On Consumer Choice