Full Project – CONSUMER PROTECTION POLICY IN NIGERIA

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CONSUMER PROTECTION POLICY IN NIGERIA

(A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE)

ABSTRACT

Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation.  The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objectives. Over the years, unfective marketing communication has had a negative effect on marketing mix, which makes is ask question.  How much is marketing communication (promotion) appreciation in enhancing the positive outcome of other marketing variables.  Marketing communication itself is the effort by a firm or company to design and disseminate information about it product existence, feature turns and the benefits to the target markets, using different medium. This study is expected to throw more light on how effective marketing mix (product, price, promotion, and place) can help accomplish organization objectives.

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Full Project – CONSUMER PROTECTION POLICY IN NIGERIA