Full Project – APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

Full Project – APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

Click here to Get this Complete Project Chapter 1-5

CHAPTER ONE

1.0 INTRODUCTION

Marketing is perhaps the most dynamic, complicated and challenging, function of business. Especially having regard to the specialized nature of financial assets (securities) marketing.

Indeed, more and more discerning financial institutions are recognizing that a detailed and objective appraisal of the assets (securities) is a pivotal determinant of investor/investment success in the marketing of financial products and services.

The success or failure of any business depends largely on the marketing function. It also provides a vital interface between organization and the environment. Service should run through an organization like blood through a body.

Service marketing is a deliberate and systematic planning and execution of a set of rational activities designed to satisfy end users of intangible products. Service marketing is concerned with the happiness satisfaction and pleasure given by the representative of an organization to the consumer of intangible goods.

1.1 DEFINING CUSTOMER VALUE AND SATISFACTION

Peter Drucker insightfully observed that a company’s first task is “to create customer.” But today’s customers face a vast array of product and brand choices, prices, and suppliers. Then the question: How do customers make their choices?

Customer’s estimate, which offers, will deliver the most value. Customers are value maximizes, within the bound of search costs and limited knowledge, mobility, and income. They form an expectation of value and act on it. Then they learn whether the offer lived up to the value expectation and this affects their satisfaction and their repurchase probability.

Total customer value can then be seen as a bundle of benefits customers expect from a given product or service. Therefore customer’s delivered value would then be the difference between total customer value and total customer cost.

1.2 VALUATION MODELS

One of the entrepreneur’s critical tasks is determining value. This is important not only for the individual about to purchase a company, but also for the entrepreneur who is starting a firm, and is attempting to estimate the value of the business may have in the future. Finally, understanding value is a key step for the entrepreneur about to harvest a venture, either through sale or taking the business public, Financial theorists have developed many techniques, which can be used to evaluate a going concern of course, for a large public company; one could simple take the market value of the equity. For a going concerning with along history of audited financials, earnings and cash-flow projections are possible. But the valuation of a small, privately held business is difficult and uncertain at best.

If the hurdles can be scaled one way or the other, we still have to contend with characteristic nature of all investments where they all look alike, in the sense that every investment involves the outlay of resources in the expectation of future benefits.

Similarly, every investment has some “opportunity cost”, since each involves the owner foregoing some alternative opportunity. Similarities notwithstanding, there ate a great many differences among investments.

They differ on basic issues such as the nature of economic activity involved, the magnitude of the outlay, etc and on such superficial issues as the geographical location of the activity or the identity of owners, Such differences give rise to various classifications of investments.

1.3 BASIS FOR CLASSIFYING INVESTMENT IN ASSETS

The fundamental basis for classifying financial assets is the intrinsic nature of assets in which the outlay is denominated. Conceptually, there are many ways of analyzing the nature of assets, for example whether the investment is in tangible assets such as buildings, or in intangible assets such as advertising. However, the basic distinction which we make in this project is between investment in real assets and investment in financial assets (securities). Both types of investments can further be classified on the basis of a number of parameters:

(a) Magnitude of outlay:

Major investments could be distinguished from minor investments. In investment outlay, size is relative. An investment is major or minor depending on the relative proportion of the outlay to the total size of the firm. Thus whereas an investment of N20000 could be considered a minor investment by a firm capitalized at NZOO million, it is very major investment to a small firm with total assets valued at N40000.

(b) Risk environment of Financial Assets:

A distinction is made between investment under conditions of certainty, investments under conditions of risk, and investments under conditions of uncertainty.

(c) Motivation for investment in the asset

A distinction could be made among investments for asset replacement, capacity expansion or modernization, and investments for strategic purposes.

(d) Sequencing of Cash Flows

Conventional investments are distinguished from non conventional investments on the basis of the timing and sequencing of cash flow arising from the investment.

(e) Nature of expected benefits

A distinction exists between cost saving and revenue yielding, real asset investment, The former is illustrated by a firm that replaces old equipment in the hope of cutting operating costs over the life of the new equipment, In a revenue expansion programme, on the other hand, funds are invested in order to increase gross revenue either through additional sales volume or through increased price per unit of sales.

When evaluating a cost-saving investment, the value of total costs saved is compared with the additional investment made. In the latter situation, the investor would have to compare the increased costs with the additional sales revenue realized.

(f) Relationship to other investments

The costs and benefits of a given investment may or may not be affected by alternative investments. In this regard, dependent investments are different from independent investment activities.

Distinction among investments is necessary for meaningful investment evaluation because various types of investments raise different problems. A major investment requires detailed evaluation and the dlrect attention of the top level executives of a corporation.

Conversely minor investments could be appraised superficially at low levels of an organization.

Similarly, knowledge of the economic status of an investor influences the nature of costs and benefits relevant for appraising his investment, For example, the cost/benefit implications of a given investment could be different if it is sponsored by the government than if the same investment is made by an individual.

Proper classification of an investment is therefore a necessary first step in its appraisal and management.

1.4 INVESTMENTS IN ASSET AS CASH FLOW

Every investment activity has definite or implied costs and benefits. In business organizations, the ultimate consequences of investment activities are expressed in terms of cash flow, i.e., the receipts (cash inflow) or payment (cash outflow) of cash by an organization. Within a period, a typical organization makes a series of cash payments and receives a series of cash benefits. Where the cash inflow of a period exceeds the outflow, one talks of net cash inflow.

Conversely, a situation of net cash outflow exists where the outflow of a period exceeds the inflow. There are instances however, where the costs or benefits of an investment cannot be described solely in terms of cash flow. A firm for example can donate to a charity for the purpose of improving its public image.

In such a case, there is some difficulty in expressing the future goodwill which accrues from the donation in precise money terms. A similar analogy applies to a firm which donates generously to a political campaign In the hope of winning government patronage if the favored political or political party comes to power.

Investments whose costs and benefits are difficult to measure in terms of cash flow abound in non-profit making organizations in both the private and public sectors. The cost/benefits implications of government investments are not generally easy to quantify in monetary terms. A highway, for example, has direct monetary costs, such as constructions and maintenance costs, and many indirect social costs, such as providing an easy escape to criminals, more accidents, disfigurement of the landscape, noise, pollution, etc. Similarly, the benefits of such a highway accrue both in monetary and non-monetary forms. Even in government business enterprises there are several benefits which do not accrue in direct monetary forms. For instance, a government could decide to set up an under-productive factory in a depressed section of the community for the purpose of increasing local employment opportunities.

1.5 INVESTMENT IN FINANCIAL ASSETS

Financial assets are the ‘promissory notes’ of various economic units (government, business firms, etc), which represent claims on the productive assets of the issuers. Investments in such assets could be categorized either on the basis of the variability of the price of the financial assets or on the basis of the nature of income expected from the assets.

In terms of the former, a distinction is made between investments in fixed price and in variable price financial assets. Fixed price financial assets are very liquid and virtually risk free because their money values do not change with time. Examples are deposits in bank savings accounts and investments in government savings bonds.

Returns on such investments are relatively low and should really be seen as compensation for potential loss in the real value of the assets over time. Fixed price financial assets are unusual media for investment. They are mentioned for purposes of complete analysis. The bulk of investments in financial assets are in the form of variable price financial assets such as government and corporate securities. Security prices fluctuate in response to changes in the environment. Such price fluctuations create opportunities for potential capital gains or losses when others sell their securities.

The basic difference between investment in securities and investment in real assets is that an individual security holder does not necessarily exercise direct control over the firm whose security he holds. Possible exceptions arise where an investor is the majority equity shareholder. A majority shareholders can use the might of his voting power to control the affairs of the firm. In that case, however, the distinction between real and financial asset investment tends to be very narrow indeed.

1.6 TYPES OF SECURITIES

The nature of rights and control exercised by a security-holder depends ultimately on the type of security held. In that connection, rights inherent in fixed income securities are different from those of variable income securities.

1.6.1 Fixed income securities

Fixed income securities are debt instruments (bonds), which provide for specific rates of money income to holders. Bonds are issued by various types of business organizations (corporate bonds), by federal and state governments (government development stocks or bonds), or by local government or municipal authorities (municipal bonds). In general, bond holders have two types of claims on the issuers. The first is alright to full repayment of the nominal value of the bond at maturity. The other is a right to periodic interest at a specified rate of the principal amount payable in accordance with conditions stipulated in the bond indenture, both claims are unconditional.

Investments in fixed income securities are presumed to have very limited degrees of risk. Consequently, they attract low rates of return. Unfortunately, the purported safety of investment in bonds is, at times, illusory. The sophisticated investor is more interested in the real values of expected income than in the money values of such income. Fixed income securities could, in fact, expose holders to variable real incomes particularly during inflationary periods. In addition, both interest payments and the repayment of principal are in some cases compromised where the bond issuer is faced with long periods of irrecoverable losses.

The purported safety of fixed income securities therefore depends both on the ability of issuers to generate adequate income to cover the claims and on the ability of the macro-economy to operate at stable price levels.

1.6.2 Variable Income Securities

Variable income securities are equity stock (shares) by various types of business organizations. Returns on such securities, for any given period, depend on profit performance of the issuer for the period. They are therefore subject to a great deal of variability. Both the primary attraction and the greatest danger of investment in equity stock arise from this feature of variability of income. In periods of economic boom and rising corporate profit performance, equity stock holders reap windfall returns.

Conversely, they receive the greatest losses during periods of depressed economic conditions. Other attractions of investment in equity stock arise from rights of corporate ownership inherent in such investments. Equity stock holders have rights designed to attract and retain their interest in the corporation.

Apart from the right to share in residual corporate income, other examples of attractive rights enjoyed by equity holders include the right to a pro-rata share of corporate assets in liquidation, and voting rights, The other group of rights is the protective rights which protect the interest of equity stock holders, They include the right of transfer ownership interest, the right of prior consideration in subscribing to additional issues of equity stock, and the right to inspect corporate books.

1.6.3 Hybrid Securities

Hybrid securities make up the last group of securities. They are hybrid because such securities have some features of fixed income securities and some characteristics of variable income securities. While the expected income of a hybrid security is basically a percentage of the value of the security, the payment of such income is contingent on the profit performance of the issuer. A typical example of a hybrid security is preferred stock (preference shares). Preferred stocks are unpopular media for financial assets investment, particularly, in developing economies. The reason is that they neither offer the chance of large profits like equity stock nor the guarantee of steady money income which could compensate for the shortcoming.

1.7 STATEMENT OF PROBLEM

It has always been difficult marketing businesses because of the technical and many other complex issues involved in the exercise. The use of valuation models will no doubt reduce the difficulty, if the approaches to the valuation of assets/businesses and their appraisal are common knowledge.

Therefore there is the need to appraise valuation in a way that would bring about an understanding of the concept to both the marketer and the consumer/investor.

1.8 RESEARCH OBJECTIVES

To tackle the above problem, the research objectives are:

1.   Establishing the concept of value and valuation, on the business as a financial product (service). X-ray analytical methods what would facilitate an understanding of assets and business valuations.

2.   Develop an effective and result oriented marketing programme for business sales.

3.   Integrate the 4 P’s of marketing in assets valuation models.

1.9       RESEARCH QUESTIONS

1.   What are the main approaches to the valuation of  assets/business and how are they appraised?

2.   How would a marketer develop a marketing programme that can influence and benefit a potential investor or purchaser?

3.   How can financial services provider/marketer in the context of marketing for businesses improve their product offering, to ensure optimum benefits to financial services consumers; for assets/business valuation and purchase?

1.10 HYPOTHESIS

Effective valuation of assets/business is critical .to marketing

of businesses.

 

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

  1. Accounting Research Project
  2. Adult Education
  3. Agricultural Science
  4. Banking & Finance
  5. Biblical Theology & CRS
  6. Biblical Theology and CRS
  7. Biology Education
  8. Business Administration
  9. Computer Engineering Project
  10. Computer Science 2
  11. Criminology Research Project
  12. Early Childhood Education
  13. Economic Education
  14. Education Research Project
  15. Educational Administration and Planning Research Project
  16. English
  17. English Education
  18. Entrepreneurship
  19. Environmental Sciences Research Project
  20. Guidance and Counselling Research Project
  21. History Education
  22. Human Kinetics and Health Education
  23. Management
  24. Maritime and Transportation
  25. Marketing
  26. Marketing Research Project 2
  27. Mass Communication
  28. Mathematics Education
  29. Medical Biochemistry Project
  30. Organizational Behaviour

32    Other Projects pdf doc

  1. Political Science
  2. Psychology
  3. Public Administration
  4. Public Health Research Project
  5. More Research Project
  6. Transportation Management
  7. Nursing

Education

 

 

 

Full Project – APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

Click here to Get The Complete Research Project Chapter 1-5


RESEARCH PROJECT CONTENTS
CHAPTER ONE - INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
CHAPETR TWO – LITERATURE REVIEW
2.1. Introduction
2.2. Conceptual Framework
2.3. Theoretical Framework
2.4 Empirical Review
CHAPETR THREE - RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sample Size and Sampling Technique
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
3.9 Method of Data Analysis
3.10 Ethical Considerations
CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS
4.1. Introduction
4.2 Demographic Profiles of Respondents
4.2 Research Questions
4.3. Testing of Research Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE – SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX


Frequently Asked Questions | PenViewWriting.com

Frequently Asked Questions

How do I get my choice complete project on any topic?
To get your choice of complete project on any topic, simply click on the Download button above. Once you do that, follow the simple procedure stated on the page to complete the process. The steps are easy and straightforward, ensuring you can quickly access the full project without stress. You may be required to provide some basic details or confirm your selection before the download begins. After completing the procedure, the project will be available for you to save on your device. This method guarantees you receive the exact project topic you want in a complete, ready-to-use format.
I have a fresh topic that is not on your website. How do I go about it?
If you have a fresh topic that is not listed on our website, don’t worry—you can still get a complete and well-prepared research project. All you need to do is chat with us directly on WhatsApp or contact our Instant Help Desk. Once you share the details of your topic, our team of experts will guide you through the process and provide a custom-written research project tailored specifically to your requirements. This ensures that even if your topic is new, unique, or uncommon, you will still receive a high-quality, original project that meets your academic needs.
How fast can I get this complete project on any project topic?
You can get your complete project very quickly, depending on your needs. If you want this exact project topic without any adjustments or modifications, it will be ready for you to download within 15 minutes. The process is fast, simple, and convenient, ensuring you don’t waste time waiting. However, if you require some changes, customization, or a fresh project written from scratch, the delivery time may take a little longer, depending on the scope of work involved. Either way, we are committed to ensuring you get your complete project promptly to meet your academic deadlines.
Is it a complete research project or just materials?
It is a Complete Research Project, not just research materials or excerpts. This means you will receive everything you need in a standard academic project format. Specifically, the package includes Chapters 1 to 5, a well-written Abstract, a detailed Table of Contents, complete References, and where applicable, Questionnaires or Secondary Data. Each section is carefully structured to meet academic requirements, making it suitable for submission or further customization. So, when you download, you’re not just getting scattered notes but a fully developed research project that is ready for use, study, or adaptation to your specific academic needs.
What if I want to change the case study for this topic?
If you would like to change the case study for this topic, it’s very easy. Simply chat with our Instant Help Desk now via +234 708 7083 227, and you will get an immediate response. Our team will assist you in modifying the project to reflect the new case study of your choice. This ensures the content remains relevant and tailored to your academic requirements. Whether you want to switch to a different organization, location, or sample population, our experts will make the necessary adjustments promptly, so you still receive a complete and well-structured research project without any hassle.
How will I get my complete project?
Your Complete Project Material will be delivered directly to your email address for easy access and use. The file will be sent in Microsoft Word document format (MS Word), which allows you to easily read, edit, and customize the content to suit your specific requirements. This format is widely accepted for academic work and ensures you can make adjustments such as changing the case study, updating references, or adding personal inputs if needed. Once the project is sent, you can download it to your device immediately and begin working with it without any extra steps or complications.
Can I get my Complete Project through WhatsApp?
Yes! You can also receive your Complete Research Project directly through your WhatsApp number for convenience. Once your project is ready, we can send the full material in MS Word format straight to your WhatsApp, making it quick and easy for you to download and access on your phone or computer. This option is especially helpful if you prefer instant delivery, faster communication, or easier access on mobile devices. Whether through email or WhatsApp, you will still get the same complete project—including all chapters, abstract, references, and questionnaires where applicable—delivered securely and without delay.
What if my Project Supervisor made some changes to a topic I picked from your website?
If your project supervisor has made some changes to the topic you picked from our website, there is no need to worry. Simply call our Instant Help Desk now on +234 708 7083 227, and you will get an immediate response. Our team will assist you in adjusting the project to reflect your supervisor’s corrections or modifications. Whether it involves rephrasing the topic, changing the case study, or adding specific requirements, we will make the necessary updates quickly. This ensures your project aligns perfectly with your supervisor’s expectations while still maintaining a complete, high-quality research structure.
Do you assist students with Assignment and Project Proposal?
Yes! We also assist students with Assignments and Project Proposals in addition to complete research projects. If you need help with writing, structuring, or editing your proposal or assignment, our team is ready to guide you and provide the necessary materials. Simply call our Instant Help Desk now on +234 708 7083 227, and you will be attended to immediately. We provide professional support to ensure your work meets academic standards, whether it’s a proposal for approval, a class assignment, or a full project. This way, you can save time, reduce stress, and achieve excellent results.
What if I do not have any project topic idea at all?
Smiles! 😊 We’ve totally got you covered if you don’t have any project topic idea at all. Our team specializes in helping students brainstorm and select suitable topics that align with their field of study, interests, and academic requirements. All you need to do is chat with us on WhatsApp now via +234 708 7083 227 to get instant help. We will provide you with a list of well-researched, relevant, and trending project topics to choose from. Once you make your choice, we’ll guide you through the next steps, ensuring you get a complete project tailored just for you.
How can I trust this site?
You can trust this site because we are genuine and duly registered with the Corporate Affairs Commission (CAC), which gives you confidence that we are a recognized and legitimate business. In addition, our platform is protected with Secure Sockets Layer (SSL) encryption, meaning all your personal details, communications, and financial transactions are highly secure and safe from unauthorized access. Over the years, we have successfully assisted thousands of students with research projects, proposals, and assignments, building a solid track record of reliability. With these measures in place, you can be assured of our credibility, professionalism, and commitment to your academic success.
Customer Testimonials | Https://researchprojecttopics.com.ng

Our Customers are Happy

Ademola A.

★★★★★

I was skeptical at first, but after placing my order, my full project arrived in my email in under 15 minutes! The process was smooth, clear, and professional. Truly amazing service!

Kwabena K.

★★★★★

I needed a custom project on a new topic. researchprojecttopics.com.ng delivered within 3 days, and the quality was outstanding. They even guided me on how to defend it. Highly recommend!

Michael H.

★★★★★

Fast, reliable, and very professional. My research project was delivered on time, with no hidden charges. The team is trustworthy and supportive.

Fatou B.

★★★★★

I got my full project in minutes and my custom request within 3 days. Their communication is clear, and the material is top-notch. Excellent experience!

James O.

★★★★★

https://researchprojecttopics.com.ng is a lifesaver! My project was delivered exactly as requested. The team is friendly, professional, and highly responsive. Very satisfied!

Ngozi E.

★★★★★

I was worried about paying online, but the team reassured me and delivered my complete project instantly. Transparent and professional service!

Ama S.

★★★★★

I requested a custom topic project and received it in just 3 days. The guidance and quality were excellent. I recommend Https://researchprojecttopics.com.ng to everyone!

Sarah W.

★★★★★

The service is dependable and efficient. My project arrived on time, and every step was transparent. Truly a professional service I trust.

Emmanuel T.

★★★★★

Fast and reliable. My full project was delivered in minutes, and the custom project in 3 days. Communication was excellent throughout.

Aisha N.

★★★★★

Extremely satisfied with the service. My project was delivered promptly, fully transparent, and of high quality. A trustworthy academic partner!