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Full Project – AN APPRAISAL OF PHYSICAL DISTRIBUTION POLICY (A CASE STUDY OF YOYO PURE WATER ENUGU STATE)

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PROPOSAL

An appraisal of physical distribution policy (A case study of Yoyo pure water Enugu state).

OBJECTIVES OF THE STUDY

The research will have on state the objectives to accomplished through the study.

FORMULATION OF HYPOTHESIS

In envisaged study three hypothesis will be formulated to give focus to the study.

SIGNIFICANCE OF THE STUDY

The different target group to which the study will be beneficial to will be clearly stated. Likely

SOURCES OF DATA

Data form the study will be sourced from two main sources. Primary data and Secondary data

PLAN FOR THE REVIEW OF RELEVANT LITERATURE

The researcher here will conduct library researchers on text books, Journals, Magazines, and Other publication related topics to the one under study.

The review will be stated on sub – heads.

METHOD OF DATA COLLECTION

The method of data collection on the envisaged study will involve face to face distribution of copies of questionnaire to the customers and staff of the case organization. The researcher will give out the copies and allow one week filling period after which he will collect the new filling out copies for analysis.

THE RESEARCH INSTRUMENT USED

The research instrument to be used on this study will be questionnaire. The questionnaire will control both close and open ended questions.

METHOD OF DATA TREATMENT AND ANALYSIS

Sample statistical tables frequencies and percentages will be used to analyze the data collected while chi – square will be used in testing the hypothesis.

BIBLIOGRAPHY

All the books and related material consulted in the course of writing the project will be listed in alphabetical order.

CHAPTER ONE

1.0 INTRODUCTION

1.1 BACKGROUND OF STUDY.

Many people have myopic ideas about distribution they misconstrue it as a strategy, which applies only to manufacturing and marketing.In these days of rapidly changing needs and business circumstances it is important that Yoyo worker/staff/management should thoroughly appreciate the importance of distributions and reliance to the services.

As satchet water industries relies on distribution for it survival and profitability, it is inevitable that it should develop and resilience to adopt the changing economic of its customers, which are becoming more sophisticated and complicated.

Provision of satchet water in Nigeria is faced by myriads of problems ranging from inadequate extension service, poor input distribution high cost of labour etc. however, the most serice but often the most neglected is the distribution and marketing.

To understand fully what distribution of satchat water service means to customer one has to forest understand the meaning of distribution in general, distribution is not only to loading, unloading and movement of finished goods form the producer to their final destinations. The present demands, its this areas of marketing cannot be easily understood unless one looks at the various activities involved in distribution.

Producers of goods and service made product available to their customer through various avenues called channels of distribution. This term owes its origin according to Zikmunal etal (P.312) to a French word for earn, thus suggesting a path through which something moves. Channels of distribution all, therefore the routes or paths through which goods and services pass as they move from their producers or manufactures to their buyers. They can be viewed, according to stern and his colleagues (stan etal: 1982, P.3) as sets of interdependent organizations involved in the process of making a product or service available for use or consumption

Though their is need to satisfy the customers need there is also a need to make profit for the existence of yoyo industry. The main objective of distribution is to provide goods and service available to customers distribution also involves the strength and weakness of the company.

Proper distribution implies providing the right services at the right time, at the right price at the at the right customers and in the right place.

1.2 STATEMENT OF PROBLEM.

This study is centred on the distribution of satchet water for this business to survive. It must be prepared to uphold the distributions concept of the supremacy of the distributions concept of the supremacy of the customer. Upholding the supremacy of the consume involve identification and satisfaction of specified needs.

The needs and wanted of customers have got to be cleanly and subsequently satisfied by designing the services that at least approximates to the customer derives.

The following problems are discovered.

1. The industry has not realized the importance of distribution in their activities and its rarely carried.

2. The industry rarely uses expert hands in marketing their services.

1.3 OBJECTIVE OF THE STUDY

In the light of the identified problems of the satchet water industry as defined above, the study aim critically at the yoyo pure water with a view to discovering the specific problem of the industry, especially in the area of consumer orientation and consequently, advising management on how to improve distribution devices to satisfy customers needs efficiently and so ensure the survival of the business units that make up the industry. Based on this, the following are specific objectives the research is designed to achieve:-

1. To evaluate the distributions practice of satchet services industries.

2. To know if and there are prospers for greater productivity in the services offered to the public.

3. To know effective distribution, is on consumer patronage.

4. To estimate in advantages or disadvantages to the customers.

5. Finally to investigate the prospect of reducing the problems of in adequacies of tools and machineries.

1.4 FORMULATION OF HYPOTHESIS:

The formulated hypothesis in the study include:-

Ho: Consumers are not satisfied with the quality of services as presently offered by the satchet water industry.

Hi: Consumers are satisfied with the quality of services as presently offered by the satchet water industry.

Ho2: The distribution network of YoYo satchet water inefficient

Ho2: The distribution network are efficient

Ho3: The choice of satchet water is not influence it’s availability.

Ho3: The choice of satchet water is influenced by it’s availability.

1.5 SIGNIFICANCE OF THE STUDY:

The result of this work will substantially help management of Yoyo to be aware of the type of services their customers desire to obtain any obstacles there. This awareness is of great importance as it will enable them to attract and machtain sufficient customer patronage to ensure profitable operations through the adoption of the distribution concept.

The prospective satchet water will also benefit from the research since it will afford him as knowledge of the problem inherent in satchet water business that is likely to encounter and help them to avoid them. Furthermore, the research exercise entails.

This work can also be useful to prospective satchet water by serving as a guide in decision making if new eventually go into satchat water business.

Finally the research will lead to increase outelligence of the workers on the field to satchet water business.

1.6 SCOPE OF THE STUDY:

This research work look at the physical distribution policy of the research is going to focus only in Yoyo pure water Enugu.

1.7 DEFINITION OF TERMS:

1. Channels of distribution – goods and services available to their customer.

2. marketing strategic – defines the broad principal or comprehensive plan of action by which the business unit expect to achieve it’s marketing objective on a target market (Etgel 1997:330)

3. Physical distribute – this is the movement of raw materials or finished goods from the product plant to the target consumer (Ebue 1996:92)

4. Problem is the phenomenon that is occurring why research is being out.

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