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Full Project – THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

Full Project – THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

Marketing Research Project
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Click here to Get The Complete Research Project Chapter 1-5

Full Project – THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

Click here to Get this Complete Project Chapter 1-5

ABSTRACT

This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.

The main purpose was to find out among other things the following:

  • To examine if the promotional strategies used by the hotel lead to increase in customer awareness.
  • To determine if the quality of services rendered by the hotel will lead to a bright future for the company.

The population of the study comprise the customers and the management and relevant staff of Nike Lake Resort Hotel.  The researcher used topman” formular to determine the sample size of the customers and census was also used for the staff of Nike Lake Resort Hotel.

A structured questionnaire was developed and administered by the researcher to 288 respondent comprising the customers and management and relevant staff of the organization.

Chi-square was used to test the four hypothesis formulated, based on the study carried out, the following findings were made.

  • Those customers are not satisfied with the charges for services of the hotel.
  • That the services of Nike lake hotel are readily available to their customers.
  • Those customers not withstanding the charges are satisfied with the services rendered.

Based on the findings, the researcher made the following recommendations:

  • That Nike lake Resort Hotel should make their charges affordable to their customers in order to make more returns for the hotel.
  • And also they should appreciate the need for the use of effective promotional strategies.
  • The government on their part should provide a scheme to help hotel to obtain funds if necessary in order to encourage tourism.

The researcher strongly believes that these recommendations will help to achieve the desired goals if properly applied and co-ordinated by the parties concerned.

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Full Project – THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

Click here to Get The Complete Research Project Chapter 1-5


RESEARCH PROJECT CONTENTS
CHAPTER ONE - INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
CHAPETR TWO – LITERATURE REVIEW
2.1. Introduction
2.2. Conceptual Framework
2.3. Theoretical Framework
2.4 Empirical Review
CHAPETR THREE - RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sample Size and Sampling Technique
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
3.9 Method of Data Analysis
3.10 Ethical Considerations
CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS
4.1. Introduction
4.2 Demographic Profiles of Respondents
4.2 Research Questions
4.3. Testing of Research Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE – SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX


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