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Full Project – THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

Full Project – THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

Marketing Research Project
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Click here to Get The Complete Research Project Chapter 1-5

Full Project – THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

Click here to Get this Complete Project Chapter 1-5

ABSTRACT

This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve its most important objecting which is profit. This project is going to be put into five chapter as follows:  The chapter one of the project will give the background of the study definition, objective, scope of the study this same chapter will also contain the definition of major terms as regard impact of packaging on consumer product. Also the statement of the problem significant of the study and formulation of hypothesis. The chapter two will take care of introducing and other sub-headings, literature review.  Chapter three deals with research methodology that will be adopted and we are going to use both primary and secondary data which means we will go to Okn Biscuit Offa Kwara State, as our case study, to collect information through personal interview and questionnaire prepared to shut out purpose. Chapter four–contain the data presentation and analysis, research question and interpretation and result/ conclusion that have being collected from our case study. Chapter five contain the conclusion, recommendation, summary of finding.

 

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Full Project – THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

Click here to Get The Complete Research Project Chapter 1-5


RESEARCH PROJECT CONTENTS
CHAPTER ONE - INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Hypotheses
1.5 Significance of the study
1.6 Scope and limitation of the study
1.7 Definition of terms
1.8 Organization of the study
CHAPETR TWO – LITERATURE REVIEW
2.1. Introduction
2.2. Conceptual Framework
2.3. Theoretical Framework
2.4 Empirical Review
CHAPETR THREE - RESEARCH METHODOLOGY
3.1 Research Design
3.2 Study Area
3.3 Population of the Study
3.4 Sample Size and Sampling Technique
3.5 Instrument for Data Collection
3.6 Validity of the Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
3.9 Method of Data Analysis
3.10 Ethical Considerations
CHAPTER FOUR - DATA PRESENTATION AND ANALYSIS
4.1. Introduction
4.2 Demographic Profiles of Respondents
4.2 Research Questions
4.3. Testing of Research Hypothesis
4.4 Discussion of Findings
CHAPTER FIVE – SUMMARY, CONCLUSION & RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
REFERENCES
APPENDIX


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