Full Project – THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES

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CHAPTER ONE

INTRODUCTION

Business  administration  and  management  implies  all  those  human  foundation  perform  to  satisfy  consumer  need  and  management  through  the  production  and  exchange  process.  Firms,  which  have  adopted  the  marketing   concepts  mostly  because  of  the  aim  at  funding  what   the  consumer  need  and  wants,  providing  such  needs  and  wants  to  the  consumer  effectively  and     efficiently  as  possible. Normally,  new  matter  low  qualitative  a product  may  be,  it  cannot  sell  itself  in  the  market  because  consumer  must  be  aware  of   the  product  attribute  so  that  the competitive  market  have  be allow  the  product  cannot  with  the  other  product  in  the  market.  Hence  the  need  for  advertisement  comes  to  play.

The  creation  of  awareness  on  goods  and  services  is  a  powerful  administrating  and  management  communication  tool  used  by the  organization  to  fulfill  a  specific  promotion  task.  It  is  an  impersonal  form  of  communication  or  presentation  of  goods  and  services  and  idea  conducted  through  paid  from  media  under  an  identified  sponsorship.  The  media  of  creating  awareness  is  significant  to  marketing  tools  which  helps  to  sell  goods  and  services,  image  and  idea  through  information  for  persuasion. Television  and  radio  are  the  fattest  cursing  for  media.  It  also  combine  vision  and  audio  with  movement.  It  has  proves  to  arrest  attention  television  audience  to  broad  [whole  family]  radio  on  the  other  hand,  allows  the  customer  to  do  other  things  while  listening  that  is  why  nestle  food  makers    of  Milo  food  drinks  has  decided  to  use  these  media  for  creating  awareness.

1.3   GENERAL  BACKGROUND  OF  THE  NESTLE [MILO]  FOOD  PLC

The  background  of  economic  change  brought  about  the  high  demand  for  consumer  product  like  food  drinks  in  the  manufacturing  sector  of  the  economy  that  made  a  call  to  duty  many  manufacturing  industries  of  which  nestle  food  Nigeria  PLC  began  simple  trading  operation  in  Nigeria,  in  1961  and  had  today  grown  into  a  leading  food  manufacturing  and  marketing  company.  It  is  publically  quoted  that  company  listed  since  1978  on  the  Nigeria  stock  exchange  with  about  11,500  [eleven  thousand  five  hundred]  Nigeria  share  holders  participating  in  60%  [sixty  percent]  of  the  company’s  equity  is  owned  by  the  nestle  S.A  of  Switzerland. Moreover  there  are  other  food  drink  manufacturing  companies  like  Christies  PLC,  Maser  PLC / Cadbury  etc  located  all  over  the  country.  Inspite  of  these  companies  nestle  food  company  had  continue  to  service  the  strong  competition  with  its  branches  evenly  devastated  throughout  the  country.

1.2   PROBLEM  ASSOCIATED  WITH  THE  SUBJECT  MATTER

Remember  we   discussed  earlier  the  reason  why  organization  embark  on  crating  awareness.  Carrying  home  to  our  project/research  topic  we  identified  the  makers  of  beverages [and  of  course  Milo  food  drunk]  embark  on  radio  and  television  means  of  creating  awareness. To  sustain  the  product[Milo]  which  has  already  gained  acceptance  in  the  Nigeria  market. To  secure  sales  lead  is  also  another  problem  and  when  they  all  modification  into  the  modification  to  the  customer. Other  reason  are  as  follows:- To  introduce  a  new  price  policy  education  consumers  demand  other   product  in  the  category,  introduce  special   offer,  create / build  retail  store  etc  can  be  an  objective  of  creating  awareness  depending  on  situation  circumstance.  However,  reasons  load  to  objective  and  therefore  the  objective  for  creating  awareness  via  radio  and  television  could  be  one  or  all  the  above.

1.3   PROBLEM  THAT  THE  STUDY  WILL  BE  CONCERNED  WITH

How  the  creating  awareness  of  Milo  food  drink  via  radio  and  Television  helped  in  making  consumers  buying  decision. How  to  make  consumers  believe  the  product  is  the  best  through  creating  awareness  via  radio  and  television. Which  period  of  day  is  best  suitable  for  creating  awareness  of  Milo  food  drink.  Major  criticisms  against  these  radio  and  television  in  creating  awareness  of  Milo  food  drink.

1.4   THE  IMPORTANCE  OF  MILO  FOOD  DRINKS

The  importance  of  the Milo  food  includes  the  followings:

1  The  research  intends  to  check  the  truthfulness  of  radio  and  as  it  influence  the  marketing  of  food  beverages [Milo]  on  purchasing  habit  of  consumer.

2  It  helps  to  find  out  the  methods  of  budget  allocation to  radio  and   Television  an  awareness  creating  by  the  company [nestle  food  drink]  makes  of  Milo  food  drink.

3  Radio  and  Television  are  the  major  media  used  by  the  Milo  food  and  drink  manufacture [nestle  food  drink].

1.5  DEFINITION  OF  IMPORTANT  TERMS

I  ORGANISATION:-  This  is  a  structure  that  enables  people  to  work

Together  in  order  to  achieve  a  common  started  aim.

II MANAGEMENT:-  These  are  programme  basing  much  on  managerial  planning  operation  and  appraisal  in  having  each  manager  set  object  in

Referable  terms  and  assessing  his  or  her  performance  against  the  achievement  of  the  objectives.

III MANAGER:-  These  are  those  who  undertaker  the  task  and  function  of  management  at  any  level  in  any  kind  of  enterprise.

IV  OBJECTIVE:-  The  ends  towards  which  activities  is  armed  the  end  point  of  planning.

V  SUPERISE:-  These  are  the  same  as  managers  but  ordinary  used  to  apply  to  manager  at  the  lowest  level.

REFERENCE

Kotter  Philips  [1993]  market  management  and  administration  analysis  planning  implementation  and  control  new  jersey  prentice  hall  ludion  7th  Edition.

Nzeribe  A, [1985]  roles  of  administration  and  managing  in  economic  business  concord  9th  July  P-7-10

Charles  Claude  (1989)  international  advertising  association  USA  Irwin  Dorsey  Ltd  world  president.

Wicken  T.D  (1968)  management  by  objective  an  appraised,  Herpens  and  Row  pub.  P 79-106

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