Full Project – PRICING OF AGRICULTURAL PRODUCTS

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PRICING OF AGRICULTURAL PRODUCTS

(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)

ABSTRACT

This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.

To carryout the research work. The some of the following objectives were set out.

To find out the problems associated with the pricing system of sorghum.

To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.

Fournals, and material on the area of the study was carried out.

Based on these researcher came up with following findings.

The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.

It was equally discovered that the product is not really available in all the markets in Enugu metropolis.

The four ps of marketing price promotion place and products should be adequately applied for improved performance.

It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.

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Full Project – PRICING OF AGRICULTURAL PRODUCTS